Mansur Gavriel is getting into the brick-and-mortar business, on a limited-run basis.
The leather goods and shoe brand will open its first pop-up shop in New York’s SoHo neighborhood for the holiday season.
The boutique, set to be located at 134 Wooster Street, will open for business on Nov. 18, remaining open through Jan. 11, according to the company.
It will stock limited-edition merchandise exclusive to the shop — including a baby, “palm-sized” bucket bag.
The style will be offered in four color ways including red, camel, black, and blush — most of which are fabricated with contrasting interior colors. Vegetable-tanned leather styles will retail for $195, while calfskin will sell for $225.
Other styles set to be sold include the brand’s circle, elegant, lady, sun and moon clutch styles. The shop will also stock Mansur Gavriel shoes, including its loafer, sandal, and heel shapes.
The brand, founded by Rachel Mansur and Floriana Gavriel in 2012, continues to carry a strong retail presence across the department and specialty shop landscape.
Early troubles with manufacturing quantities and lead times — difficulties that helped contribute to the brand’s ‘It’ status, as it would routinely sell out — appear to have been overcome.
In recent seasons, Mansur Gavriel has expanded its distribution to include e-commerce behemoths including Net-a-porter and Moda Operandi. It has expanded its department store reach internationally, to include France’s Le Bon Marché, China’s Lane Crawford and Japan’s Isetan. Its global stockist roster now exceeds 100.
It remains to be seen if this level of distribution will curtail the brand’s demand and cachet. Mansur and Gavriel have recently alluded to expanding the brand’s category offerings to include ready-to-wear, having received widespread acclaim for the outfits worn by models at its accessories presentations during New York Fashion Week. No solid plans have been confirmed.