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SUMMER SHOES: Havaianas and Mara Hoffman have teamed up to produce a limited-edition collection of colorful flip-flops. The collaboration will feature four prints from Hoffman’s most-recent resort collection in an arrangement of kaleidoscopic hues. “I’ve been a huge fan of Havaianas for years so it was an amazing opportunity to see them in some of my favorite prints,” said Hoffman. “Brands truly embrace beach culture in a fun and colorful way.”
The Brazilian footwear brand has previously collaborated with Valentino, Matthew Williamson and Missoni. “All of our collaborations start first and foremost with a mutual admiration for each other,” said Carlos Zepeda, vice president of marketing for Havaianas U.S. The Havaianas + Mara Hoffman Collection will hit stores in April and retail for $44.
This story first appeared in the March 31, 2014 issue of WWD. Subscribe Today.