MARC HEADS SOUTH: Cartman’s finally getting his big fashion debut, courtesy of his pal Marc Jacobs. The designer — who was immortalized as “Muscle Man Marc” on a “South Park” episode in November — is paying tribute to the Comedy Central troupe by featuring the characters on T-shirts to benefit The Interdisciplinary Melanoma Cooperative Group at New York University. The cartoon trio — Eric Cartman, Randy Marsh and Butters Stotch — are the latest subjects of Jacobs and Marc Jacobs president Robert Duffy’s T-shirt collaboration with the charity, all of which have featured a disrobed subject with the strategically placed message “Protect Your Largest Organ” emblazoned on the front. Past participants have been more of the sex-symbol variety, including Naomi Campbell, Dita Von Teese and Victoria Beckham. Interestingly, it seems those ladies were more lax about their nude shots than the South Park creators were about their characters.
“They’re very, very cautious about collaborations,” said Duffy of Trey Parker and Matt Stone. “We’ve worked with so many artists in the past, and I’d say Trey and Matt are the most protective of their brand. They were so involved, to the point of wanting to know the texture of the T-shirt and how thick the paint is on the silk screen.”
This story first appeared in the February 8, 2012 issue of WWD. Subscribe Today.
They even had veto power. “I really wanted to do Kenny, but they said there was absolutely no way they were going to let me use Kenny,” Duffy said. “I wanted to see what he looks like without his coat.”
The $35 shirts are now on sale online and at Marc by Marc Jacobs boutiques.