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Marks & Spencer Sets European Expansion Plans

As part of its international, multichannel strategy, the retailer is entering new markets in Germany, Spain, Austria and Belgium.

MARCHING ON EUROPE: As part of its international, multichannel strategy, Marks & Spencer is entering four new European markets on Nov. 19 with the launch of local Web sites in Germany, Spain, Austria and Belgium. The sites will trade in euros, and have been translated into the respective languages. They will offer access to more than 15,000 M&S products from across the women’s wear, lingerie, men’s wear, children’s wear and homeware categories.

“This is us moving forward with our plan to transform M&S from traditional British retailer to a leading international, multichannel retailer,” said Marc Bolland, chief executive officer. The move is in line with plans outlined in May this year to trade online in 10 international markets this financial year. M&S Web sites are already live and trading in France and Ireland.

This story first appeared in the October 31, 2012 issue of WWD.  Subscribe Today.

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