TESTINO SETS CULTURAL VENTURE: Mario Testino has a new home in Peru for his work. The photographer said Tuesday that he will launch a new not-for-profit cultural organization called MATE, or Associacion Mario Testino, in Lima, Peru. While housing the largest number of Testino’s works in the world, the organization will also act as a platform for Peruvian artists, in line with Testino’s aims to promote and celebrate the arts in his home country. The new venture will be located in Lima’s Barranco area, and housed in a late 19th century building that dates from Peru’s Republican period. MATE will open to the public July 17, with Testino’s exhibition “Todo o Nada,” which has previously been shown in Madrid and Rome.

Separately, the photographer launched a new Web site this week, mariotestino.com. Built with New York-based digital agency King & Partners, the new site showcases Testino’s photography and moving image work, alongside spotlighting behind the scenes films, such as footage of the party for Testino’s Moet et Chandon Etoile award and a film of the photographer shooting Jennifer Lopez for Vanity Fair. Visitors to the site can also create their own profile, allowing them to save images and share them through social media sites. Testino himself is also set to soon share his views on the site, when he launches a blog called “Where in the World.”

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