MATERNITY FLAIR: “If someone told me 10 years ago that I’d be working for Target, I would have said, ‘You’re smoking crack,’” said Liz Lange, at a party celebrating the 10th anniversary of her partnership with the Minneapolis-based retailer. The party space, a penthouse near the High Line, was patterned after the designer’s home and a number of the guests had baby bumps. Trish Adams, senior vice president of apparel and accessories at Target, said the retailer would be donating $10,000 to Jhpiego, Lange’s pet organization, which provides lifesaving cervical cancer programs around the world. Lange, herself, is a survivor of the disease.

Lange’s Target collection has grown from 12 to 14 pieces a season to 40 to 60 items each season. A very pregnant Molly Sims, who’s due in four weeks, was excited about the designs. “This just didn’t exist 10 years ago,” she said, holding a denim skirt with a stretch waist. Lange, who was asked how she knew she had really “made it,” said, “It was the day Target asked me to partner with them.”

This story first appeared in the May 22, 2012 issue of WWD.  Subscribe Today.

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