LONDON — Matthew Williamson is designing a home goods capsule range for CB2, a brand that belongs to Crate and Barrel, WWD has learned.
The collection will launch in October and the British designer has dubbed it Controlled Bohemia. “Everything I’ve designed is intended not to match perfectly, but to sit together in harmony, to add flair and personality to any room,” the designer said.
The CB2 x Matthew Williamson 33-piece range includes home accessories and furniture such as a sofa, rug, pillows and lamps. Prices start at $9.95 for a teacup and saucer, and $2,000 for a sofa.
“We love Matthew’s ready-to-wear collections and how he strikes a balance between edgy and traditional,” CB2 managing director Ryan Turf told WWD. “Matthew’s vision for home design is equally as fresh and got us really excited, especially once we married our modern attitude with his rustic British aesthetic. We can’t wait to bring this marquee collection to the high streets of America for the first time ever.”
No stranger to lifestyle and interiors products, the designer has ongoing collaborations with The Rug Company and wallpaper and paint firm Osborne and Little, and has worked with Blakes Hotel in London on a design project. He continues to design Butterfly, a home and fashion range for the British department store chain Debenhams.
“I’ve been fascinated with interior design for as long as I can remember,” Williamson said. “It’s been a passion of mine just like fashion, so I like to do my homework and research, and I’ve seen the products CB2 produces and have admired them from afar.”
The designer has reorganized his business structure to focus on a direct-to-consumer clothing and lifestyle concept. Earlier this year, he launched his first buy-now-wear-now collection. This line follows last year’s announcement that he would be stepping away from the London runway.