Backstage at Max Mara Spring 2017


Max Mara and The Woolmark Company teamed with Italian fashion school Istituto Marangoni to support budding fashion designers.

With the Textile project, Max Mara and Woolmark asked the students in the final year of their fashion studies to design a collection of 10 outfits for the fall 2017 season. Max Mara guided them in the textile research and in the collection’s development phase, while Woolmark showed them the many applications of the merino wool.

The nine finalists of the competition will have one look they created showcased at the Max Mara store on Milan’s Corso Genova for four days until Sunday. Tonight, Max Mara and Woolmark will announce the winners of the Textile competition, who will have the chance to do three-month internships at Max Mara and Woolmark and Riccardo Rami’s consultancy office.

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