SYDNEY — Mercedes-Benz Fashion Week Australia has a new time slot and a new home.
The dates of the event are moving forward next year, as Australia’s premier fashion runway event teams up with the country’s biggest fashion trade show organiser, Australian Exhibitions and Conferences.
Revealed Wednesday morning Sydney time, MBFWA will run from April 8 to 12 at the 87,188 square foot heritage-listed Carriageworks venue and it will be staged alongside AEC’s Premiere trade show, potentially delivering several hundred new exhibitors and thousands of additional buyers to the one-stop fashion showcase.
After a decade overlooking Sydney Harbour at the Overseas Passenger Terminal, Fashion Week’s new home is a labyrinth of repurposed 19th century railway workshops in the hip, inner-city suburb of Eveleigh. Although after addressing concerns by the Australian fashion industry that the early May timing of the 18 year-old event was far too late for contemporary buying cycles, IMG Fashion had initially planned to move to the last week of March, Easter proved problematic in 2013. IMG hopes to bring the event further forward in coming years.
Peter Levy, senior vice president and managing director of IMG Fashion Worldwide Event & Properties said, “This is an exciting announcement for the future of Mercedes-Benz Fashion Week Australia. Carriageworks will allow IMG Fashion to spotlight our commitment to support the individual business objectives of the design community through the establishment of these forthcoming partnerships and flexible solutions available at the event’s new home.”
“We are thrilled to be joining Mercedes-Benz Fashion Week Australia in this new initiative,” said Harvey Stockbridge, managing director AEC. “It is an exciting time for the Australian fashion industry and we believe the two events coming together will provide designers with the opportunity to maximise sales to registered buyers of both events while extending valuable connections within the industry.”