LONDON — In response to what the Victoria & Albert Museum called an “unprecedented demand” for tickets to the “Alexander McQueen: Savage Beauty” exhibition, the London museum is set to open the show through the night for the final two weekends of its run.
The move means that the museum is releasing 12,000 further tickets for visits that run from July 24 through July 26 at 10 p.m., and from July 31 to Aug. 2 at 11 p.m., when the exhibition will close. The V&A is set to open a bar with music that will run until 10 p.m. during the two weekends of round-the-clock opening, and will offer late-night visitors refreshments from 10 p.m. through to 6:30 a.m.
Martin Roth, director of the V&A, noted that it will mark the first time that the V&A has stayed open around the clock. “We knew that ‘Savage Beauty’ would be very popular, but the response has been even greater than we imagined,” he said. “[The exhibition] is not going on tour to other venues, so our aim is to provide as many people as possible with the opportunity to see it by opening through the night for the last two weekends.”
The V&A said that so far, 345,000 people have visited the exhibition since it opened March 14, making it the V&A’s most visited paid exhibition in the past decade. Visitors have come from 87 countries to see the show, some as far afield as Afghanistan, Cambodia, Namibia and El Salvador, the V&A said.
The V&A’s move echoes that of New York’s Metropolitan Museum of Art, when it hosted a version of the Alexander McQueen exhibition in 2011, and the extended opening by a week to meet the demand for tickets.