MEET-UP AT HILFIGER: Tommy Hilfiger will be heading back to the Park Avenue Armory in Manhattan to present his women’s runway collection on Feb. 10 at 11 a.m. There, Hilfiger will introduce the first runway show InstaMeet, inviting 20 local Instagrammers into the space to capture the show environment. He will also collaborate with two influential members of New York City’s Instagram community, Brian DiFeo (@bridif) and Anthony Danielle (@takinyerphoto), who will join Hilfiger on-site. The hashtag for the show is #tommyfall14, and for the InstaMeet is #nyfwinstameet.
“We strive to develop digital programs that challenge and evolve the way we engage the industry and consumers around our runway show,” said Avery Baker, chief marketing officer of the Tommy Hilfiger Group, adding that the InstaMeet opens the runway to well-established Instagrammers to share their artistic imagery of the show.
This story first appeared in the January 21, 2014 issue of WWD. Subscribe Today.