BROADER HORIZONS: After an exclusive 10-year relationship with Dillard’s, the Cremieux brand is spreading its wings. J. Press, the New York City specialty store, will host an event at the end of the month to launch the Cremieux 38 for J. Press collection for spring. Some 25 styles of the French-American preppy men’s sportswear will be offered, including blazers, slacks, polo shirts, sport shirts and vests. Martin Miller, who discovered designer Daniel Cremieux 15 years ago and is a partner in the Cremieux-Dillard’s project, stressed: “Dillard’s is still the major focus,” but the company is “branching out to sell better stores not in the Dillard’s area. And Dillard’s has approved it.” In December, Dillard’s launched a women’s component to the Daniel Cremieux collection and changed the name of both lines to simply Cremieux. The women’s collection is debuting for spring and is designed by Stephane Cremieux, Daniel’s son, and his Paris-based design team. Stephane Cremieux is also spearheading the opening of a New York office in a move to increase the label’s sales here. “He’s really focused on doing a better job in the U.S.,” Miller said.
March 10, 2011