FOOD FOR THOUGHT: Michael Kors is launching a new initiative to benefit the label’s Watch Hunger Stop campaign. In honor of World Food Day on Oct. 16, the label has devised a digital T-shirt campaign and watch collection with each purchase benefitting school meals. Beginning Oct. 1, shoppers can log on to watchhungerstop.com to create a digital T-shirt design that will solely live on the Web. For each digital T-shirt uploaded to the site, Michael Kors will donate 50 school meals. The company aims to reach 1 million donated meals by the end of October.
For those looking for a more tangible momento, the brand has also designed a limited-edition timepiece collection surrounding the initiative. The new model, called the Bradshaw 100, has been created in black and gold-tone iterations. Priced at $295, the watch style comes engraved with “Watch Hunger Stop” on its back. For each watch purchase, Michael Kors plans to donate $25 to Watch Hunger Stop’s partner, the United Nations World Food Programme.
Shoppers will be able to make donations to the WFP in Michael Kors stores worldwide in the month of October, as well.
The WFP named Kors a global ambassador against hunger in July. That same month, he enlisted actress and friend Kate Hudson as an advocate for his Watch Hunger Stop campaign, which he established in 2013.