MIH, HARDLY MIA: After collaborating with Net-a-porter on a capsule collection earlier this year, London premium denim brand MiH Jeans has launched a line exclusively with U.S. online retailer Shopbop.com. The collection, for resort, hit the online store this week. Inspired by the mood of Marrakech in the Seventies, when the MiH label was first launched, the collection includes MiH’s Marrakesh kick flare and Monaco cropped flare jeans with embroidered details, alongside blouses, tunics and safari shirts, in fabrics such as washed denim, chambray and mousseline.
MiH has also created a special hangtag for the collection, which features a black-and-white image of founder and creative director Chloe Lonsdale’s mother Chekkie Maskell, a former model and the first muse to the MiH brand. Lonsdale described the collection as offering “a modern interpretation on vintage classics.” Prices for the line start at $187 for the Marrakesh short and run to $238 for a tie-front collarless shirt.
This story first appeared in the December 21, 2011 issue of WWD. Subscribe Today.