MAKE ME OVER: Gents of all ages turned out on Milan’s Via Gesù on Friday night to celebrated the city’s Via Dell’Uomo, or Men’s Street, which is in the midst of a makeover.
“There is no other street like that anywhere in the world,” asserted Umberto Angeloni, chairman and chief executive officer of Caruso, rattling off the venue’s long list of commercial and cultural attractions, including some of Italy’s most sought-after men’s wear brands, a museum and “the best hotel in Milan,” referring to the Four Seasons. “There is a pool underneath here,” he said, pointing to the pavement, which is slated to get more stroll-friendly flooring. “And this street is incredibly green — just look on Google maps,” he suggested, adding that the two sides of the narrow 15th-century artery could be connected by an arcade to create a more homey feeling. “The single most important thing we need right now is one million euros — that’s how much it will cost to make the change happen.”
Well-suited visitors, sipping on some bubbly, took the opportunity catch a glimpse of the gardens hidden behind palazzos, one of which used to be home to Gianni Versace, while shoe artisans at Silvano Lattanzi entertained the crowd craftsmanship demos, stitching together bespoke shoes.
Caruso designer Sergio Colantuoni offered tours of the brand’s whimsical flagship here, which features a mockup of the Teatro Regio in Parma, Italy, the region where Caruso has its factories, complete with little brass figurines sporting leather ties as props.
“Snap a picture,” Colantuoni encouraged.
Angeloni revealed that a Lardini store is slated to open on the Via Gesù in November, joining brands including Brioni, Kiton, Stefano Ricci, Uman and Rubinacci.