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BURTON’S MILK-Y WAY: For a second time, Milk Studios has teamed up with Burton for a bit of cross-merchandising to create a backpack geared to outdoor athletes and photographers. The backpack celebrates Milk’s popularity as a location for fashion shoots. While the backpack is not for sale – it will be gifted to certain athletes and lensmen – Milk X Burton’s first collaboration, a weatherproof hoodie, is back by popular demand. A limited number will be on sale at Burton’s flagship in SoHo for $84.95 while supplies last. Athletes and photographers receiving the hoodie and backpack include Shaun White, Mark McMorris, Danny Davis, Alexi Lubomirski, Ben Watts, Craig McDean, David Sims, Greg Kadel, Guy Aroch, Michel Comte, Paola Kudacki and Russell James. Milk and Burton are also planting the products in the hands of influencers such as Alexander Wang, Dao-Yi Chow, Maxwell Osborne and Olivier Zahm.

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