MINI MARC: Marc Jacobs is opening its second shop for its Little Marc Jacobs children’s line in Los Angeles on Monday. The new 175-square-foot boutique at 8410 Melrose Avenue is located in what was previously the rear of the existing men’s Marc by Marc Jacobs store. A wall was knocked down to create a pass-through to the adjoining women’s Marc by Marc Jacobs unit, with the children’s shop now serving as a bridge between the two. The neighborhood also houses a nearby Marc Jacobs Collection store and a Bookmarc shop.
The Little Marc Jacobs unit is modeled on the stand-alone New York children’s store at 298 West 4th Street, with white shelving, green drawer fronts, a purple Stark carpet and a custom hand-blown glass chandelier. The label, which offers designs for girls and boys ages one month to 12 years, is licensed to Paris-based Children Worldwide Fashion and wholesaled to about 450 doors globally, including Nordstrom, Printemps and saks.com. The shops are owned and operated by Marc Jacobs International.
This story first appeared in the June 17, 2013 issue of WWD. Subscribe Today.