WWD.com/fashion-news/fashion-scoops/minkoffs-new-baby-5426750/

MINKOFF’S NEW BABY: Rebecca Minkoff and Baby-G have collaborated on a watch meant to exude a “downtown romantic aesthetic.” This translates to a timepiece combining a black ion-plated stainless steel bracelet and a pink champagne dial. The device is water resistant up to 100 meters and includes an LED light, 48-city world time, five daily alarms, 1/100th second stopwatch, countdown timer and 12/24-hour formats. “My collaboration watch was designed as the watch for the everyday woman that wants both function and fashion,” Minkoff said. “Every woman has a go-to accessory; I designed this Baby-G with this in mind.”

The designer will fete her collaboration Wednesday at New York lounge The Back Room, where the Casio-owned brand will show its advertising spot, “The Morning After,” inspired by the designer’s signature handbag.

This story first appeared in the December 13, 2011 issue of WWD.  Subscribe Today.

Retailing for $200, Minkoff’s Baby-G will be available this month at fine jewelers and at select department stores and boutiques.