MILAN — With the innovative Scenario project, Mipel will put the spotlight on new and emerging brands. It is an exhibition inspired by the four elements — air, water, earth and fire — with a multisensory journey through holographic creations made by Archè-Touch the Future. The other new creative project, called The Glamorous, is seen as the fifth element. This will not just be an exhibition area, but also create a link between four relevant buyers and four young designers, who will have the opportunity to give visibility to their creations both inside the exhibition and in the buyer’s store.
Slated for Feb. 14 to 17, Mipel will cover 108,0000 square feet, presenting 300 brands from around the world, and is expected to draw 12,000 international buyers.