MIRA’S MIA: “We’re kind of a weird company,” said Roger Vivier’s brand ambassador Inès de la Fressange while addressing the bevy of socials and editors who had gathered to celebrate the spring Vivier Codes collection and its current muse Miroslava Duma. The quintessential Parisian, who puffed on her electronic cigarette throughout the night, offered that as an explanation for why the night’s cohost was not in attendance. The real reason was that Duma was stuck in Moscow due to an illness for which her doctor forbade her to travel.
De la Fressange added, “In case some of you don’t know Mira, she is a workaholic, wears a lot of color, not that tall, cute and gets 60,000 likes when she posts Roger Vivier on her Instagram.” She went on to explain the importance of having a “face” of each collection with a social media presence, as the brand doesn’t do traditional ad campaigns. Once again Olivia Bee was the photographer enlisted to capture Duma in the world of Roger Vivier.
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This story first appeared in the March 28, 2014 issue of WWD. Subscribe Today.
To celebrate the fashion media star’s heritage, the dinner was held at the New York outpost of popular Russian eatery Mari Vanna, where guests such as Frédéric Fekkai with Shirin von Wulffen, Anh Duong, Hannah Bronfman, Lily Kwong, Ambra Medda and Vivier chief executive officer Roberto Lorenzini with his fiancée Sierra Anderson enjoyed traditional fare such as blinis with caviar, beef stroganoff and beet salad. The tables were peppered with individual engraved shot glasses of the guests’ names and personal floral bouquets as place cards that were created by Taylor Tomasi Hill’s new floral venture @TTHBlooms.