BUSY DUMA: Russia’s Miroslava Duma, founder of the online fashion and arts platform Büro, is collaborating with Fabergé on a digital mirror that will be part of the jewelry brand’s installation at Harrods, launching on April 1.
Duma has been working on the Fabergé Cinescope, an interactive, social media-led experience that will enable visitors to try Fabergé jewelry via a digital mirror and create a one-of-a-kind animation portrait of themselves that can be shared across social media.
Fabergé said Wednesday the digital concept was inspired by a popular Victorian novelty that created a pre-cinematic form of animation. The animated portrait is based on a trompe-l’oeil optical effect created by two images that appear to be one when quickly rotated.
Katharina Flohr, Fabergé creative and managing director, called Duma “the modern-day Tsarina…a successful, accomplished, digital innovator with an exceptional sense of style.”
As reported, Fabergé will be the first jeweler to take over Harrods with a major in-store event: It will decorate the store’s 20 windows facing Brompton Road with help from the set designer Simon Costin, and open a pop-up on the ground floor, with an egg charm bar and on-site engraving.
The 1901 Apple Blossom Egg, an Easter egg created by Fabergé for a prominent Russian lady called Varvara Kelch, will be shown for the first time in the U.K., and in a non-museum environment, as part of the event.
A collection of the one-of-a-kind high jewelry pieces designed for Fabergé by the artist-jeweler Frédéric Zaavy will be presented for the first time in its entirety in Harrods’ fine jewelry room where Fabergé has a permanent space.