NEW HOME: Miu Miu is about to get new digs in Tokyo — and in all likelihood make an architectural statement along the way. The Prada-owned brand will open a new Herzog & De Meuron-designed flagship in Aoyama on March 28. Prada Japan would not supply a rendering of the store and the facade is covered at the moment. Miu Miu will stage a Tokyo recap of its fall show on March 26 along with an in-store cocktail to fete the boutique.
Miu Miu is relocating to a more prominent position from its old haunt just around the corner on a side street. The new Miu Miu is just across the street from Prada’s Epicenter store. That flagship, which also happens to be a Herzog & De Meuron creation, is one of the Japanese capital’s most iconic retail structures with its honeycomb-style glass windows. It opened in 2003 with much fanfare.
The new Miu Miu is part of a smattering of luxury store openings that will take place in Tokyo’s Aoyama/Omotesando area over coming months. Stella McCartney will open a flagship next door to Miu Miu with the timing looking to be April at this point, according to a spokeswoman. Later this year, Saint Laurent is set to take over a large space on the main drag of Omotesando where a Benetton made its home for many years and Versus is preparing to open an Aoyama store where a short-lived Roberto Cavalli store used to be.