M/M Launches Book in Paris

Chiara Mastroianni, Riccardo Tisci and Martine Sitbon were among guests.

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ART SCHOOL:  The graphic design duo behind M/M, Michaël Amzalag and Mathias Augustiniak, took over the chapel of the École des Beaux-Arts on Wednesday night in Paris to fete the release of a first book on their 20 years of collaboration.

Chiara Mastroianni, Melvil Poupaud, Dominique Issermann, Givenchy’s Riccardo Tisci, Martine Sitbon, André Saraiva, Olympia Le-Tan and Catherine Baba were among the guests.

This story first appeared in the October 31, 2012 issue of WWD.  Subscribe Today.

The 528-page monograph records hundreds of their projects, including ones with Balenciaga and Givenchy, the singer Björk, magazines such as Vogue Paris — all arranged alphabetically starting from M.

Amzalag and Augustiniak, who met as students at another art school in Paris, the École des Arts Décoratifs, mounted their agency M/M (Paris) in 1992.

“When I was in college, I was obsessed with their work. I still am. I went to their studio to buy two letters of the alphabet,” said Tisci. “We have been working together since I started at Givenchy.”

“Each time I received a great invitation card done by them, I was wowed,” said Issermann. “I have been collecting them. Then I met with them in person. For me, there were two geniuses doing invitation cards.”

Issermann has just shot eight video clips with her iPhone for singer Leonard Cohen to illustrate his album “Old Ideas,” including one starring Philippe Starck’s daughter Ara.

Mastroianni recalled the first time she met with the duo: “It was for the cover of album we did with my former husband Benjamin [Biolay] in 2003. I loved doing it!”

Mastroianni said she has just finished shooting the film “Les Salauds” by Claire Denis, starring alongside actor Vincent Lindon. “I don’t know yet what I will do next. Maybe I should let M/M know. They would have a project for me,” she joked.

Tisci said he is off to New York for a week, to work on the preparation of the Costume Institute benefit gala to take place on May 6, where he will serve as a co-chair.

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