MOMS STRUT THEIR STUFF: For the third year in a row, moms will take over the runways during Mercedes-Benz Fashion Week in a show designed to empower women. Called “Strut: The Fashionable Mom Show,” it will feature models who are all moms, in many shapes and sizes, showing styles currently in stores. The runway show takes place Sept. 7 at 8 p.m. at the The Stage at Lincoln Center.
Bloomingdale’s will style the show, highlighting fall fashion trends from designers such as Ramy Brook, Jay Godfrey, Torn by Ronny Kobo, Yosi Samra, Twenty, JustFab, Kay Unger and Zeus+Dione. The show was cocreated by Denise Albert and Melissa Musen Gerstein of The Moms, and executive produced by Stephanie Winston Wolkoff of SWW Creative — all of whom will walk the runway.
This story first appeared in the August 29, 2013 issue of WWD. Subscribe Today.
This year’s theme is “Moms Strut for a Cause.” Amber Sabathia, entrepreneur, philanthropist, creator and designer of CCandy, as well as wife of the New York Yankees’ CC Sabathia, will walk in the show, along with her children for the PitCCh In Foundation, which helps inner-city youth. Other moms walking the catwalk include Alexis Stoudemire, wife of the New York Knicks’ Amar’e Stoudemire; actress Alysia Reiner; Laura Posada, wife of retired New York Yankee Jorge Posada; NBC’s Darlene Rodriguez; Victoria Recaño of “Inside Edition,” and Katina Taylor, wife of former NFL star Jason Taylor.
Sponsors are Cottonelle, Vaseline Spray & Go Moisturizer and Whirlpool.