Moschino will hold its men’s show for fall 2017 in Milan on Jan. 14 at 8 p.m. This is the first time creative director Jeremy Scott will present his men’s collection for Moschino in the Italian city. He will also show his women’s pre-fall line for the brand at the same time.
The designer has been experimenting with this format. In June, Scott held Moschino’s men’s spring 2017 collection along with its women’s resort 2017 lineup on the same runway in Los Angeles. The brand animated the calendar of initiatives of Made LA, which included a range of runway shows, parties and events at Downtown Los Angeles’ L.A. Live event space.
Last January, Moschino unveiled its men’s fall collection and women’s pre-fall range in London.
After presenting his first two men’s collections for the Milanese brand in London, Scott made his men’s wear debut in Italy in Florence in June 2015 as Moschino was named men’s wear guest brand at Pitti Uomo that season.
Scott was named creative director of the brand founded by the late Franco Moschino and controlled by Italian fashion group Aeffe in October 2013. Aeffe also produces and distributes collections for Scott’s namesake fashion line.