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SPRING AWAKENING: Mosley Tribes, the Los Angeles-based eyewear company under design house Oliver Peoples, has launched a redesigned Web site and spring campaign. In addition to a visual overhaul focused on minimalism, the Web site will also feature easier navigating functions and a more tailored selection of styles in the e-commerce section. “The goal of the redesign is to help the consumer better understand the brand experience,” said Michelle Walnum, director of brand image. As for the brand’s spring campaign, it features four creative L.A. natives as models for the new collection, with behind the scenes videos on each person to be released on the site throughout the spring and summer.