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MULTITASKING MAVEN: If Lily Aldridge can sneak away from her busy schedule shooting photos with Victoria’s Secret, she’ll trade slinking in skimpies for scouting trends at New York Fashion Week. A fan of Rag & Bone and Michael Kors, the model is prepping another collaboration with Velvet by Graham & Spencer to premiere next spring.
“It’s so exciting and inspiring to be in New York for fashion week,” she said. “Of course, I get so many ideas. I’m in SoHo right now. I see so many incredibly dressed people, whether it’s young kids or older women.”
This story first appeared in the September 6, 2013 issue of WWD. Subscribe Today.
The 18 pieces in the sophomore collection retailing from $50 to $200 reflect Aldridge’s California roots and New York career mixed with Nashville’s music scene, a glam-yet-down-to-earth lifestyle she personifies with her rocker husband, Kings of Leon’s Caleb Followill. She designed a shrunken denim jacket in a worn-in blue, a black short romper and other comfortable, effortless pieces awash in coral, green and white. The sellout status of a military-inspired jacket from the spring 2013 collection spurred Aldridge to spruce up the style in a faded leopard print.
Based on the strong sales of Aldridge’s first design effort — her New York neighbor bought one of her jackets without realizing she created it — she contemplates staging her own fashion presentation in Los Angeles one day. “Velvet is a California-based company. I’m a California girl. That’s the vibe of the collection,” she said. “With the styling, it would fit L.A. so perfectly.”
Aldridge’s even dreaming up baby clothes inspired by her 1-year-old daughter, Dixie.
“We would love at some point to do baby clothes with Lily,” said Velvet codesigner Toni Spencer. Added codesigner Jenny Graham: “Dixie’s the perfect model.”