Click to Skip Ad
Closing in...

Nails Inc. Signs Alexa Chung

In addition to being the new face of the U.K.-based brand, Chung also will collaborate on a six-shade collection.

NAILING THE COMPETITION: To celebrate its 15th anniversary, Nails Inc. has signed Alexa Chung as the new face of the U.K.-based brand. Chung also will collaborate with Nails Inc. on a six-shade collection of fabric-inspired polishes, which will feature the brand’s new bottle design created by Fabien Baron, launching in August.

In June, customers will receive a preview of the launch with a limited-edition shade called Red Lace on But that’s not its only news. Nails Inc. is launching a range of polishes in the fall called Nailkale, a superfood base coat that is formulated with the leafy green.

This story first appeared in the May 21, 2014 issue of WWD.  Subscribe Today.

Also, Thea Green, founder and managing director of Nails Inc., is planning on opening its first stand-alone store in the U.S. in the fourth quarter called Paint Worxshop, which is based on the company’s nail-bar concept within Selfridges.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus