NAMASTE, SUMMER: Lolë is punctuating the end of the Hamptons season with a wellness moment. On Aug. 27, the Montreal activewear brand will roll out yellow yoga mats at the Parrish Art Museum in Water Mill, N.Y., for the likes of Donna Karan, Missy Hargraves, Eva Guerrand-Hermès, and Rob Lowe and his wife, Sheryl. The reason — a special yoga session to benefit the museum’s Community Partnerships Program and Urban Zen Integrative Therapy Program at Southampton Hospital. Some 300 yoga enthusiasts are expected to show up in all-white yoga gear — the event is part of the six-city Lolë White Tour dedicated to peace — and Colleen Saidman Yee and Rodney Lee will serve as instructors. Tickets are $100, and are available through lolewomen.com/hamptons, as well as the Urban Zen boutique in Sag Harbor, N.Y.
“The Parrish’s serene galleries are an inspiring place to share the last days of summer while supporting some important community wellness projects,” said Lolë vice president of marketing Nathalie Binda.
This story first appeared in the August 13, 2014 issue of WWD. Subscribe Today.