Natalie Massenet


LONDON — First American Vogue, now Farfetch.com. The media just cannot get enough of Natalie Massenet and what her next move might be following her abrupt exit from Yoox Net-a-porter Group — especially since her one-year noncompete expired in September.

Over the weekend, the Mail on Sunday published a speculative item, quoting unnamed sources, that Massenet is “being considered for a possible role” at Farfetch.com, the high-end retail platform, as it prepares for an initial public offering. The paper theorized that it could be a consultancy or a non-executive position.

José Neves, the founder and chief executive officer of Farfetch, said Monday that the company does not comment on rumors, and a spokesperson for Massenet also declined to comment. (Farfetch has also repeatedly denied media speculation that it’s currently pursuing an IPO although, as reported, it may be in the cards in the future).

The Massenet/Farfetch speculation comes in the wake of chatter that Massenet, who founded Net and who continues to serve as chairman of the British Fashion Council, is taking Anna Wintour’s place at Vogue. She denied those rumors in these pages in September.

Massenet’s near-term plans include the following: She is understood to be staying on — indefinitely — in her role at the British Fashion Council, although both the BFC and Massenet have declined to comment on her future at the organization. She has also registered a new company, Imaginary Ventures, with Companies House in the U.K., and is taking stakes in start-ups.

One of her investments includes Flowerbx, a wholesale and retail flower delivery website founded by Tom Ford veterans Adam Wilkie and Whitney Bromberg Hawkings. According to industry sources, Massenet is also in the process of raising money for her own investment fund, with plans to take stakes in a variety of businesses. She has declined to comment on the matter.

In October, during a BFC event in Los Angeles, Massenet fielded questions about her future and said the following: “I have two start-ups under my belt already, but I can’t reveal what they are yet.” She said she plans to make an announcement “soon” about the nature of Imaginary Ventures, which she formed last year. “I’m interested in technology, fashion, retail and emerging talent. So I hope to be able to tackle all of that in the next few years.”

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