HELLO, HARRODS: Neil Barrett, who works between London and Milan, today unveiled his largest European shops-in-shop at Harrods. Designed by Zaha Hadid, the space is located on the store’s lower ground floor within the International Gallery department. It measures 480 square feet within the overall men’s contemporary space, which spans 34,000 square feet. Barrett has been working with Hadid for years, and she’s revisited the designer’s retail concept for Harrods.
In an interview, Barrett said the shops-in-shop is in line with his design ethos: “I’m a non-color person, and I like to surround myself with a combination of the fluid and the linear.” Hadid used materials including Corian, nickel, velvet, Ecosuede and mirror. The Barrett space abuts brands such as Balmain, Givenchy, Valentino and Lanvin.
The Harrods opening is one of many this year for Barrett, whose business is mainly wholesale. Later this month, he’ll be opening a store at Galaxy in Macau, and in the autumn he plans to open three mono-brand units in China, in Beijing, Shanghai and Hangzhou.
Barrett’s company remains independent and controlled by the designer, who pilots his business slowly and consistently. “I don’t like rushing into anything, and I’m happy to grow gradually.”