NEIMAN’S WRAPS SXSW: Neiman Marcus fused fashion and female empowerment on Friday at the South by Southwest Festival, ending its three-day platform with a Rosario Dawson question-and-answer during which the actress discussed her career trajectory and women’s rights issues. “This is a very engaged, interested population,” she told WWD afterward. “What I’m really loving is the creativity with which people are approaching the issues of our time. This is where you can get that really important feedback that you might need for your product or your music or whatever,” she said, referring to the myriad other panels doling out tips to musicians and entrepreneurs, such as the preceding event with Rebecca Minkoff, MSMR singer and Neon Records founder Lizzy Plapinger and Food Network host Katie Lee, who polled the audience for dining recommendations. “I’m dying for good barbecue. Where should I go?” she asked.

Dawson, wearing a blouse from her Studio 189 line, hopes for more collaborations with the retailer. “How amazing would that be?” she wondered aloud of the hope that her line, which will be in Opening Ceremony in April, would get picked up by the department store. Her next project is the upcoming Netflix series, “Daredevil,” based on the Marvel comic, though she joked, “I’m sure there’s a sniper near here,” as a way to avoid divulging any plot details.

This story first appeared in the March 24, 2015 issue of WWD.  Subscribe Today.

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