NEIMAN’S ON TV: Neiman Marcus aims to broaden its appeal by sponsoring the “Project Runway All Stars” fashion competition premiering Jan. 5 on the Lifetime cable channel. “We believed this would be a great way to expose a new audience to our industry leadership, our fashion director Ken Downing, and the depth and breadth of our accessories assortment,” said Ginger Reeder, vice president and spokeswoman. The chain, which already carries lines by three “Project Runway” alumni — Christian Siriano, Kara Janx and Andy South — will sell the winning designer’s collection in five stores and on its e-commerce site. The retailer also supplied “hundreds” of shoes, accessories and jewelry for contestants to pull from the show’s “wall” for styling their ensembles.
Featuring 13 of the most popular and talented contestants from previous seasons of “Project Runway,” the “All Stars” show is hosted by model Angela Lindvall with Isaac Mizrahi and Georgina Chapman as judges, and Joanna Coles, editor in chief of Marie Claire, as mentor. Downing appears in two episodes. Some of the designers have been appearing in Neiman’s stores this month, such as Mondo Guerra and Austin Scarlett.
This story first appeared in the December 12, 2011 issue of WWD. Subscribe Today.