BY THE BAY: In a confluence of fashion, film, technology and San Francisco society, Net-a-porter is partnering with the San Francisco Film Society’s annual Awards Night April 27, sponsoring the evening and its VIP cocktail party the weekend before the event. “The Bay Area is an important market for Net-a-porter and we’re looking forward to fostering a dialogue between entertainment, technology and fashion via this cultural platform,” said Heather Kaminetsky, NAP’s vice president of marketing and sales for the Americas. In San Francisco fashion/tech/social circles, it helps to have a Traina or two involved. Thus, the VIP party will be held at film producer Todd Traina and his wife Katie Traina’s Pacific Heights home. The couple are also the honorary chairmen of the Awards Night, which is cochaired by Christine Aylward, Heidi Castelein and Victoria Raiser.