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Damien Hirst Launches Other Criteria

The retail arm of the art and publishing venture opens today at 458 Broome Street store in New York’s SoHo.

Inside Other Criteria’s SoHo store.

NEW CRITERIA: Among the inventory at Other Criteria, the retail arm of Damien Hirst’s art and publishing venture, opening today at 458 Broome Street store in New York’s SoHo, are a new silk-screen print of Hirst’s interpretation of Mickey Mouse, an exclusive jewelry collaboration with Los Angeles-based fine jewelry brand Hoorsenbuhs and self-portraits by Tim Noble and Sue Webster, titled “Black Bottoms,” wherein the artists “basically ink their a–holes and sit on the paper,” said Jason Beard, creative director of the company, during a walk-through of the store Monday. “So something for everyone.”

The Broome Street store marks Other Criteria’s first overseas expansion — the company has three other stores, two in London and one in Devon, England, close to Hirst’s home. The 3,000-square-foot space in SoHo carries original prints from the 35 to 40 artists the company works with, as well as editions, books and artist-designed decorative objects, such as rugs, wallpaper and vases. Cofounded by Hirst in 2005, Other Criteria has collaborated with artists including Ashley Bickerton, Polly Borland, Gary Hume and Sarah Lucas.