NEW DIGITAL TAKE: Michael Kors will amp up its digital presence this week with the redesign of Destination Kors and the introduction of new digital video and content series, “Living the Kors Life.” The editorial content arm of the brand’s digital flagship launched last year but, as of today, the overhauled site is mobile optimized for the first time. Kors’ social media channels — including Facebook, Twitter, Pinterest, Instagram and Weibo — will all cross promote the brand’s editorial content.
As for the new series, which features the styles of three women who work at the company, the shoppable video and blog installments will run through Aug. 31. Each of the women will pen weekly blog posts and appear in a video that follows them as they get ready for work in the morning. The series will also include a click-through shoppable sidebar for readers. Featured product will be cross promoted on the brand’s e-commerce portion of the site, and in-store associates will be alerted to each week’s items.
This story first appeared in the June 12, 2012 issue of WWD. Subscribe Today.