LONDON — A new Jimmy Choo Web site will go live Thursday, featuring a new look, added functionality and an editorial channel, “Choo World”, on

The new site features a simplified shopping process that enables consumers to purchase in just three steps. Product is presented in high resolution, with both model and 360° imagery, while the site’s search functionality has been enhanced.

Timed to coincide with the holiday season, there is a new wishlist feature, where customers can assemble their favourite styles. Celebrities including Rose Byrne, January Jones, Tinie Tempah, Thandie Newton and Jimmy Choo creative director Sandra Choi have created their own holiday wishlists and provided interviews for the new content channel.

The site has been optimized for mobile use, while desktop and tablet versions are delivered in a responsive design. The process of returning unwanted purchases has been streamlined through a new online portal.

“Choo World”, the dedicated editorial portal of exclusive content, features channels including “The Edit”, a place for trends, style guides, celebrity pieces and a behind-the-scenes insight into the world of Jimmy Choo with Choi’s travel journals, moodboards, sketches and inspirations. Meanwhile, the “Stylemakers” chanel showcases the style diaries of global fashion influencers and a news channel will keep user up-to-speed on all the brand’s happenings, including events, launches and videos. An exclusive video of Nicole Kidman from the brand’s photo shoot will appear on the site.

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