NEW YORK ENERGY: This fall marks the relaunch of the ICB collection with Prabal Gurung as chief designer. The collection, which hasn’t been sold in the U.S. in more than a decade, is being reintroduced to women in the U.S. with a new ad campaign featuring models Katryn Kruger and Laura Kampman that was photographed by Sebastian Kim. It will break in the September issue of Vogue, and wider distribution will follow in Japan and Asia.
Gurung said he wanted to center the campaign in New York because he believes the “ICB girl” thrives on the creative energy of her surroundings and there was no better place to capture that than in the city that never sleeps. The collection will be available at select Barneys New York stores nationwide and online at icbnyc.com.
This story first appeared in the August 8, 2012 issue of WWD. Subscribe Today.