NEXT UP: Gloria Estefan, known as the “Queen of Latin Pop,” is seeking to capitalize further on her appeal. She has signed a partnership with Wilhelmina International to develop endorsement, editorial and licensing opportunities. Estefan recently released her 26th album, “Miss Little Havana.”
“Gloria Estefan is one of the most recognized international talents in the world today. She is a timeless beauty,” said Sean Patterson, president of Wilhelmina Models. “Her current album is modern and sexy and we see many opportunities for her in fashion and beauty.” Wilhelmina already has deals with stars such as Fergie, Natasha Bedingfield and The Veronicas.
This story first appeared in the December 13, 2011 issue of WWD. Subscribe Today.
The 54-year-old Estefan has sold more than 100 million albums worldwide. “I am excited about adding a new dimension to my career, one that complements my lifelong passion of art and music,” she said.