In an effort to promote emerging Chinese designers, Nicola Formichetti, in partnership with China’s Modern Weekly and artist Yi Zhou, will present a creative exhibition to debut at Formichetti’s new pop-up store, Nicola’s, tomorrow.

In addition to styling looks created by nine Chinese designers – which include Shao Yan Chen, Qiu Hao, Joseph Li, Masha Ma, Uma Wang, Du Yang, Jin Chong Yu, Xiao Yu, and Huishan Zhang – the Lady Gaga stylist and Mugler creative director will unveil a short film created by Zhou (also the art director of Tudou, the Chinese YouTube). The two shot the “East-meets-West” themed video in Chinatown, Brooklyn and various other neighborhoods throughout the city – and the film will play on display screens throughout the store.

“For my pop-up store I wanted to create a living, breathing organism with multiple inspirations that change daily,” Formichetti told WWD. “We wanted to merge east meets west. I wanted to be able to invite all the Chinese people, no matter if they are in New York or not.”

The result: an online performance that spans social networks such as Weibo (A Chinese microblogging platform), Tudou, Twitter and Facebook – and rumor has it that Lady Gaga might even stop by.

Nicola’s is located on 50 Walker Street and open through Sept. 22.


TAKE AN EXCLUSIVE PEEK AT ZHOU’S SHORT FILM IN COLLABORATION WITH FORMICHETTI HERE

 

 

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