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NINE WEST’S NEW CONCEPT: Nine West is about to start an aggressive rollout of three new concepts for its retail stores beginning next week in New York City. The first boutique, “The World According to 9,” will open Tuesday at 555 Madison Avenue and features merchandised, editorial walls. The brand sees this approach — comprised of trend-driven walls centered around themes such as “rocker glam,” “boho chic” and “wall of pumps” — as an easier way to navigate the store. The unit will also house the brand’s premiere handbag “shop-in-shop,” carrying cosmetic cases, wallets, wristlets, mini tech cross-bodys and iPad sleeves.
The second ship, “Vintage America Collection,” will bow in SoHo the same day, an extension of the six-year-old line that’s being transformed into a fully realized entity with its own store. It will carry exclusive products from collaborations with former Shopbop fashion director Kate Ciepluch (with her own Kate’s Kartel collection), Monica Botkier, Dudine, Cynthia Dugan and Theodora & Callum.
This story first appeared in the August 30, 2012 issue of WWD. Subscribe Today.
On Sept. 18, Nine West will reopen its Lexington Avenue store with nine merchandised walls.
“The new Nine West stores not only create an amazing new shopping experience, but revolutionize the way footwear shops will be merchandised and marketed in the future,” said Richard Dickson, president and chief executive officer of branded business at The Jones Group Inc.