No. 21 Kids


MILAN Italian contemporary label No. 21 has inked a multiyear licensing agreement with Grant SpA for the production and distribution of a children’s collection, named No. 21 Kids.

“This is a major milestone for the brand, which allows us to expand the range of licenses,” said No. 21 founder and creative director Alessandro Dell’Acqua. “No. 21 Kids will be a collection that adds a twist to the traditional items in the way of adding personality and a bit of fun to the wardrobe of children.”

Dedicated to children aged 4 to 12, the first collection for fall-winter 2016, will be presented at the next edition of Pitti Bimbo in Florence, slated for Jan. 21 to 23.  The line will benefit from Grant’s more than 40 years of experience in kid’s wear.

Mauro Serafini, chief executive officer of Grant, said: “Research, the exclusivity of the product and the international element of No. 21 are also the basic values of the philosophy that Grant has been pursuing for more than 40 years.”

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