CROSS-COUNTRY COLLABORATION: Olivia Palermo is in high-demand these days, and Nordstrom is the latest to bank on her selling power. The Seattle-based retailer has tapped the New York-based model-socialite-designer to collaborate on its private label brand, Chelsea28, in a yearlong partnership comprised of four seasonal collections, the first of which is set to debut this spring.
Palermo took a break during the debut look book shoot at Spring Studios in TriBeCa — for which she was modeling — to walk WWD through the collection. “It has a little bit of a Seventies feel, but it’s modern and with a French touch,” she said, highlighting the versatility of each piece in the superchic and tightly edited lineup, all of which are meant to be mixed, matched and layered. “I want the girl to figure it out and style it how she wants.”
Palermo has flown out to Nordstrom’s headquarters in Seattle — her first time visiting the city — to work with the design team on each season. The debut collection had plenty to covet, from burgundy leather skirts and high-waisted trousers to printed silk pajamalike blouses and men’s-inspired poplin tops. Denim culottes were updated with a braided waistband and frayed hemline, and a simple gray sweater came with back cutout detailing. “Everybody loves a basic, but then you elevate the basic,” Palermo said. The collection will be priced from $68 to $448 for leather and suede pieces. “The [accessible] price is the important part,” she said. “I always say it’s not about how much something costs. If it’s good, it’s good.”
Palermo has had her hands full working on myriad projects, from her ongoing collaboration with Ciaté London Nail and Sephora on nail polishes to her collections with BaubleBar of affordable jewelry and a sunglasses capsule with Westward Leaning. In past seasons, she’s collaborated with Aquazzura and Aspinal of London on accessories.
The first shipment of the Olivia Palermo + Chelsea28 spring collection will begin to roll out in most Nordstrom stores as well as nordstrom.com/oliviapalermo in February.