FASHIONABLE FUND: On Off, a London-based non-profit showcase for emerging design talent, has set up a crowdfunding initiative to boost the financial backing of its spring 2016 show season, set for September in London.

The organization, founded by Lee Lapthorne in 2003, has launched an appeal via crowdfunding site Indiegogo.com, to raise 25,000 pounds, or $39,000 at current exchange. Depending on the size of the contribution that donors make, they can receive perks in return for their contributions, such as tickets and backstage access to On Off shows during London Fashion Week.

On Off is also spreading news of the crowdfunding campaign through Thunderclap, a platform that will allow it to blast information about the appeal through its supporters’ social media pages if On Off reaches a goal of 250 supporters.

At the same time, the organization is making the transition to charitable status, meaning that On Off will gain access to a wider network of support and funding opportunities.

Lapthorne, who also serves as creative director of On Off, said that the On Off panel is currently selecting designers for its off schedule showcase to take place during London Fashion Week in September.

Prominent London labels including J.W. Anderson, Peter Pilotto and Gareth Pugh are among those who showcased their early collections at On Off.

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