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Estelle, Lita Asscher Collaborating on Jewlery

The Estelle & Lita by Royal Asscher line will be unveiled at a launch party in New York Wednesday night.

ON THE ROCKS: Estelle will be getting a jump on fashion week tonight by cohosting a launch party for new jewelry collection. The typically understated British singer and her collaborator, Lita Asscher, will unveil the Estelle & Lita by Royal Asscher line — a combination of floating diamonds and sapphires — at No. 8 in Manhattan. Aside from favoring Royal Asscher for red-carpet diamonds, Estelle and Asscher share an interest in being role models to young women. At work on a new album, Estelle recently announced the launch of New London Records, an indie partnership with BMG, as a way to gain creative control of her work.

She and Asscher will be joined by another industry friend Kendra Bridelle, who will launch her new Seductive Siren collection for LusciousS, which will be sold on HSN Sept. 16. The trio is expected to be joined by Miss USA Nana Meriwether, Constantine Maroulis, Allie Rizzo and Angeline-Rose Troy at tonight’s festivities.

This story first appeared in the September 4, 2013 issue of WWD.  Subscribe Today.

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