TAICHMAN BACK AT OSCAR: In what she describes as “a sweet homecoming of sorts,” Edith Taichman has returned to Oscar de la Renta LLC as vice president of global communications.
From 2004 through 2008, the New York University graduate worked as public relations and marketing manager for the company. In her new post, Taichman succeeds former senior vice president of global communications Erika Bearman, who set up her own branding and consultancy business this summer with Oscar de la Renta LLC as her first client. Bearman will continue to work with the company in that capacity.
For the past five-and-a-half years, Taichman has worked at Peter Marino Architect PLLC as director of communications. Fluent in five languages, Taichman started her career as a fashion assistant at French Vogue, first under Joan Juliet Buck and then Carine Roitfeld. Over the years, Taichman also held public relations posts at Valentino USA and Brian Reyes. At de la Renta, Taichman reports to chief executive officer Alex Bolen.
Bearman wrote and helped collect more than 300,000 Twitter followers for @OscarPRGirl, which will continue on, according to Taichman, who said it is undergoing a new incarnation. Taichman said she also was looking forward to working alongside new creative director Peter Copping.
Expanding the brand’s footwear and handbag business is one priority for the company, according to remarks made by Bolen at a New York seminar last month. At that time, he also noted that the hoped-for plan for the overall business is for sales to be evenly divided in three geographic locations: Asia, the U.S. and in Europe and the Middle East.