TEE-TIME: OurTime.org, a nationwide non-profit organization that supports the rights of young adults, is appealing to its 400,000 members to vote in the upcoming presidential election. OurTime.org is even facilitating the registration process in the 11 states that permit online registration with a voter registration tool. The organization leverages pop-culture, online brands, and retail partnerships in its effort to attract an ever wider audience. The opportunity to communicate with OurTime.org’s membership ranks of enthusiastic consumers has helped the organization to engage in the cause performers such as Lady Gaga, Alicia Keys, Jessica Alba, Usher, Rachel Zoe, will.i.am and Trey Songz, who filmed public service announcements. With the clock ticking loudly toward election day, the organization is feverishly selling limited edition T-shirts with “get out the vote” messages designed by Usher and Jessica Alba, with other celebrities in the pipeline. The OurTime Tees, which encourage self-expression and civic involvement, are made in America. Proceeds from the sale of each $21 T-shirt goes toward the cost of voter registration.

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