The Williamsburg Hotel, a high-end hotel opening in Brooklyn at the end of the year, has tapped the neighborhood’s own Shimon and Ariel Ovadia to design the uniforms for the staff.
The twin brothers, who design the Ovadia & Sons label and grew up in the New York City borough, have produced gray, black and white uniforms for the doormen, male and female agents and managers. The looks include cropped sweaters layered over button-down shirts with slim pants, two-tone suits and updated double-breasted coats.
The uniforms reflect the spirit of Williamsburg and the hotel’s aesthetic, according to a hotel spokeswoman. “We liked their New York story and hit it off with them,” said Evan Altman, one of the partners in the hotel. “Their classic style with a twist is a perfect fit for our hotel.”
Shimon Ovadia said that growing up in Brooklyn, their father often took them to Williamsburg to visit fabric suppliers. So when they were approached to do the uniforms, they sought to “capture the industrial vibe as well as the youthful vibe there.”
It also marks the first time the brothers have designed women’s wear. “We’ve been thinking about it for a while, so this was a good opportunity,” he said. Does it mean that the next Ovadia & Sons show will include a women’s collection: “Not yet, but this is a good start,” he added.
The 150-room hotel, which is slated for a December opening, will be operated by Altman and James Stuart, who are protégés of Ian Schrager and Sean MacPherson, the spokeswoman said. It will have floor-to-ceiling windows and an industrial design created by Michaelis Boyd, the firm behind Soho House Berlin. It will be located on North 10th Street between Wythe and Kent Avenues.
The Williamsburg Hotel will have a rooftop cocktail bar modeled after New York water towers, as well as a rooftop pool, a subterranean nightclub, a restaurant and a ballroom.