Launched in 2015, by Italian photographer and Moncler art director Francesco Ragazzi, the streetwear brand was inspired by his Rizzoli book on California skate culture. The line features a mash-up of tailored pieces with a laid-back ath-leisure feel, as seen in tracksuits, T-shirts, jackets and jeans which he says have a “post-preppy vibe.”
Ragazzi has created a tracksuit capsule range for the retailer in nine exclusive colors. Also on display is his spring range, which includes shirts, blazers, bomber jackets, parka coats, jeans, trousers, T-shirts and sweatshirts. In addition, the pop-up features accessories such as iPhone cases, caps and footwear. The price ranges from 55 pounds, or $69, for an iPhone case to 1,270 pounds, or $1,606, for a handmade camou parka.
According to Ragazzi, the pop-up offers a chance to showcase his aesthetic to the British consumer. He refers to the space as more of an installation celebrating the tracksuit, and noted that color — and especially the rainbow hues — were key. “It’s like a mix of Run DMC and ‘Desperate Housewives,’ because I have a mix of crazy colors,” said Ragazzi. “It’s more about creating variety, and giving the opportunity to have different colors, which is really powerful.”
The pop-up will run until the end of January.
After showing two seasons in Paris, Ragazzi said he’s moving his show back to Milan, where he first showed the spring range. “It’s exciting for me because I’ve always been a bit of an outsider,” said Ragazzi. “Now, I want to bring a little bit of my excitement to Milano, and a little bit of my vibe which I don’t think is really there in Paris.”
Ragazzi plans to show a small capsule range of women’s, alongside his men’s offering. “The brand keeps on growing organically,” added Ragazzi. “Which makes me happy…there’s brand perception and there’s stores worldwide so, you know, I can’t complain. I think that the brand is so young, so I keep on building the brand and also enlarging my consumer.”