PALMER TO ARTISTRY: Australian actress Teresa Palmer has been signed as the new global face for Artistry, the prestige beauty brand owned by direct-seller Amway. “This is the first phase of several exciting brand elements to come,” said Maud Pansing, vice president of global beauty for Amway, noting that Palmer will appear in skin care and color cosmetics ads. In addition to signing Palmer, Artistry is attempting to reposition itself as a global competitor in the prestige beauty space with new packaging and multiethnic product collections emphasizing innovation and performance. Palmer will make her global debut in advertising for the brand’s fall color cosmetics seasonal collection.
January 20, 2012